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Why spam filters sometimes eat our mail (and everybody else's)

Posted Oct. 31 at 10:49 AM

Ever wonder why you didn't receive a pay-for newsletter from Fantasy Index? Especially if you've received them in the past? Here's one reason why.

We examined this week's Fantasy Index ReDrafter (and last week's Fantasy Index Weekly) using a utility that identifies spam keywords -- words that are likely to cause a spam filter to delete our mail before it reaches you. These filters search not only for whole words, but also for fragments of words. Here are the words the filter disliked this week:

Untitled Page

spam keyword spam filter thinks... context of usage by Fantasy Index
adv advertisement home-field advantage
aging anti-aging medicine "averaging 99 yards..."
baseball sports gambling
blowout sales pitch
breast pornography Steve Breaston (IR)
cock pornography Madison Hedgecock (FB)
coverage ?
dating pornography "Dating back to 2001, a remarkable nine out of the last 11 meetings have featured a defensive or special teams touchdown."
enhance penis enlargement "Bubba Franks (knee) won't play. This enhances the value, somewhat, of Donald Lee."
football sports gambling
hockey sports gambling Jeremy Shockey
hola generic spam Nicholas Folk
insurance sales pitch "Ladell Betts' only value at this point is as an insurance policy should Portis get hurt."
lips pornography SS Jermaine Phillips
lover pornography DT La'Roi Glover
muscle steroids "Matt Hasselbeck pulled an oblique muscle..."
nasty pornography "Terrell Owens, of course, left Philadelphia on nasty terms..."
nches penis enlargement ("inches") "Maybe he punches in a touchdown..."
NFL sports gambling
Nigeria phishing scam "Born in Nigeria, he played at Cal..."
Nigerian phishing scam
para ? parameters
pct sales pitch
percent sales pitch
promo sales pitch "...releasing No. 3 Samkon Gado and promoting Adimchinobe Echemandu."
vacation sales pitch "Hasselbeck canceled a family vacation..."
visa sales pitch Visanthe Shiancoe

I was surprised that the word "fantasy" didn't show up on that list.

Different service providers filter mail in different ways, and based on various combinations of words. And their definitions change every day. Unfortunately, we're sometimes caught in the middle.

As you can see, many of the words on that list simply can't be removed from our writing. And because our reports are so long, many of those words appear repeatedly. The Thursday report (Fantasy Index Weekly) is much longer than the Tuesday report (the Fantasy Index ReDrafter). Many customers have no problem receiving the ReDrafter, but the Weekly is blocked by their provider -- presumably because it's longer and contains more words that trip spam filters.

So if your Weekly or ReDrafter doesn't arrive, don't panic, and don't assume that we didn't try to send it. In 999 cases out of 1,000, the problem is a result of your ISP (or your anti-spam software) trying to protect you from unwanted junk e-mail.

Here's what you can do about it.

  1. Add all of our e-mail addresses to your address book, including the new address we began using this year for pay-for subscribers.

  2. If you use AOL, remove us from your blocklist.

  3. If you use Earthlink or another permission-based system, add us to your safe list.

  4. Visit our troubleshooting page and our whitelisting help page if you still have trouble, or contact your ISP's help desk.

And always remember that you can access your subscription using the subscriber login at https://store.fantasyindex.com/signin.

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