How good was Julio Jones last Sunday? His 300-yard effort is more than Brandin Cooks has amassed all year. More than Emmanuel Sanders, too. And DeSean Jackson, Kelvin Benjamin, Allen Robinson and plenty of others. He racked up 36 points in a standard league (not counting any bonuses) and 48 in PPR.

It was so impressive, I almost forgot about his 1-16 performance the week before.

But it's hard to forget one point in standard scoring, though that total doubles in PPR. As great as his last game was, it's still just one game. Same with week 3. It's a great average, but in head-to-head competition, it ends up being a mixed bag.

Now, I'm not knocking the advantage of having a guy with a nearly-limitless ceiling. If you drafted him, you're happy. But I am saying that the format of your league probably tempers some of that advantage. Julio Jones leads the league in receiving yards, but more than 60 percent of that total came against the Panthers. If he carried you to a win in week 4, he might have cost you a win in week 3.

Of course, fantasy owners aren't complaining. But I bet the vast majority would forfeit some of those points for more consistency. Would you rather have a guy a) score two points one week, and 48 the next, or b) score 20 points both weeks? I think a lot of owners would sacrifice 20 percent of the total to slide them over to a different week.

We can't do that, as you know. And maybe that's part of the fun (and frustration) of head-to-head play. Besides, Jones has been pretty solid throughout his career when healthy (he was battling an ankle injury in week 3). But his recent up-and-down performance illustrates the need to look beyond raw stats. Unless you play in a total points league, there's value in consistency. A solid, unspectacular guy can be more valuable to your team than a boom-or-bust player, even if they have the same stat line at the end of the year.

Of course, Jones doesn't play on your team by himself. If he falls short, it's up to the rest of your lineup to do their job and carry the team. And I know there are fantasy owners who lost last week with Jones in their lineup. All it would take it a Patriot-heavy lineup of Edelman, Gronkowski and Gostkowski. Or maybe they faced Matt Ryan and Michael Crabtree. A Jones owner could have won in week 3 and lost on Sunday, both despite Julio Jones. A lot of it depends on the schedule and who your opponent had that week.

On the other hand, if you faced Jones two weeks ago, you might have breathed a sigh of relief. Or you might have cried in your beer if you faced him last week. When you see up-and-down performances, your most fearsome opponent could be the random schedule. And there's no way to prepare for it.

None of that is a secret to you. But when some friends told me how lucky I was to have Jones last week (he had nearly 100 yards in the first quarter), I wondered why nobody had my back in week 3. They see Jones on top of the leader board (it's WR-heavy league) and they think I should be coasting. They don't factor in the uneven performances and the limitations of head-to-head play. Some fantasy owners make consistency a significant factor in their draft preparation. Everybody would still draft Jones, but it probably affects other decisions down the draft board.

But hey, don't feel badly for me. I crushed my opponent. But if Jones gets blanked in Denver, he'll still have top-3 yardage totals. He'd still average 100 yards for the previous three weeks. And nobody will feel my pain of two duds in three games. They'll laugh and make fun of it, sure. But they won't look past the over all stats. Is it wrong to want some consistency?

Probably. This is fantasy football, after all. You get 12 catches and 300 yards, you shut up, take it and be thankful. I just wanted to point out that there's more to the story. Good luck this week.

Do you factor in consistency when drafting? How do you ride out the highs and lows of some top players? Share your thoughts below.